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The human behind the brand.
I'm really glad you're here.
My younger self would lose her mind.
If I could go back and tell younger me that I'm a brand designer and educational consultant in Texas working with the coolest people, I don't think she would believe me. Even though I dreamed of being an artist, I didn't think it was actually possible. For so long I wanted to be my own boss, but never believed that was for me. Yet, here I am. Blessed with a life so far beyond what I ever imagined for myself.
It's been quite a journey, though. Full of ups and downs and loopedy-loos.
Somewhere in here I became a teacher and curriculum designer. I experimented with lots of different art forms. Taught myself graphic design. Dreamed A LOT.
My parents taught me to problem solve and create with my hands literally every day of my life.
Finally had the courage to believe that this was possible for me. Leaned on my faith. Left the classroom. The rest is history.
Familia Por Vida
Family is everything to me. They are absolutely my favorite people and we're obsessed with each other. Built in best friends for endless shenanigans ... they are the reason for every choice I make.
One of the coolest things about working from home on my own schedule is that I get to homeschool my teenage daughter. This is my greatest WHY and the reason I persevere though the rollercoaster of entrepreneurship.
Also, please enjoy this family photo from 2023 😂
Not gonna lie, this was WAY harder than it looks. Everybody tripping over sheets trying to get where they need to be, nobody can see (which is why it's so off centered and my poor dad is barely even in the frame) but you know what?? It was so hilarious and we still laugh about this. When I say shenanigans, this is what I mean. 🖤
A Few Values I Hold Dear
(If you're on a computer, be sure to hover over these!)
Creativity
Let's break the mold. No need to do things like they've always been done.
Discovery
Every project begins with feedback, data, and information gathering so we know exactly where we're headed.
Efficiency
Your time is precious. So is mine. Let's make the most of it with streamlined processes.
Simplicity
We'll simplify complex problems with strategy and design that's easy and fun to use.
Fun
We can have fun and get incredible results. Our goal is to do both.
Faith
I rely heavily on my faith to get me through life. This is not something I ask of my clients, but find it's important they know about me.
THE TEAM
I mean, it's just me and the pups, but that counts, right??
Wanna Know More?
From My Clients: Why They Keep Coming Back
Working with Erica has been an incredible experience from start to finish. She is thorough, efficient, and truly captures the vision of your brand. Then, she brings it to life! Her expertise is like no other that I've experienced. From concept to execution, I was 'WOW'ed the entire time.
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I am truly thankful I found her.
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I was nervous about hiring a designer but she is worth every penny and more. She is efficient and strategic, and her vision for each and every project is nothing short of amazing. I'm SO blessed to know Erica! If you want a brand that comes to life... there is no other choice than her!
SYDNEY SIMPSON
Sydney Simpson Digital
My Promise: You can trust that your big ideas are safe with me. I'm here to support you every step of the way and help you bring your vision to reality.
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