The January Social Co
Brand and Logo Design
The January Social Co is a marketing agency specializing in social media with a heart for people. Logo and brand designed by Erica Nash in partnernship with Sydney Simpson Digital.
The Moodboard
The January Social Co is a business that's all about fun and HEART. From the very beginning we were going with girly and playful.
This mood was so fun to put together. When I presented it, I shared my vision of it being like a dear diary/pen pal situation. I wanted it to feel like January Social knows their clients so well, they get handwritten notes. This mood was approved, so I began conceptualizing.
The Look Book for Concept Approval
The next step in this process is to put together a Look Book so that clients can see what the concept looks like in action. This is a 3-5 page PDF document that has the current concept in a few different forms, the colors, fonts, patterns, and photos. It's not a complete brand yet but it is the beginnings of one. The goal is to give them a peek at what the brand would look like in action if they chose this one. 9 times out of 10, this concept is approved and I go on to build out the rest of the brand.
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Here's a peek at the approved Look Book concept.
Refining + Building Out the Brand
Up until this point, everything is conceptual. Nothing is set in stone (no matter how attached I might be to a specific concept.) So it's always exciting when a brand comes back with a wholehearted approval.
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They loved this concept so the next step was to begin building out the brand kit. This includes the logo variations in different colors, black, and white (so that you're not limited in how you can use your branding.)
I loved the stylized dot we used for the i, so we used that to create a fun repeating pattern that looks a little like gingham or lace and a whole lot girly. Combine it with a paper pattern and the pink waves that I think are remeniscient of the post office stamp when letters go out. What do you think?
The Final Brand Kit
After everything is created, it all gets exported into folders organized by the type of asset and uploaded into a shared Google Drive. The January Social Co brand kit has everything they need to be able to implement it well and have FUN with it.
Ready for a rebrand?
And if you're looking for a social media manager that's going to care about you, your business, and your audience just as much as you do, you want Sydney and her team in your corner!