top of page

Shannon Mattern

Web Designer Academy

Program Elevation

Shannon is a business coach and has a high level 12-month hybrid course/coaching program for web designers called Web Designer Academy.

We spent an intense month together to elevate her program through identifying and eliminating gaps in her current level one curriculum, defining her level two curriculum, and incentivizing her program with milestones and custom, meaningful swag.

Here is what she had to say about it:

Shannon Mattern Headshot.png

What was your absolute biggest challenge prior to working with me?
Three things:
1) There were places in my curriculum where my students were consistently getting stuck and it slowed their progress -  and I wanted an expert set of eyes to help me make it more effective and help my students get results faster.
2) I wanted to reward + delight + acknowledge the big investment they just made in themselves when they joined AND for all the hard work they do throughout the program so that they keep going and want to stay with me beyond their first year...
3) I wanted to create a next level year 2 curriculum and some fun stuff to delight + engage those next level students.

I honestly felt like I could and should be doing MORE to acknowledge + engage my students because they are so amazing and they deserve to be celebrated... but I didn't want to send something that they wouldn't use or that would be forgettable.

What changed after working together?
This "reward + delight my students project" has been on my to-do list for a year. Not only did you help me start it and take it over the finish line in record time, working with you was way more in-depth than I ever could have done on my own. I would not have tied the digital + physical swag to program milestones like you outlined for me, I wouldn't have thought of any of the cool ideas you came up with, and I just wouldn't have been able to have the impact I wanted to have doing this on my own because I didn't know what I didn't know!

Shannon's Swag

What would you say to someone on the fence about working with me?

If you want your students to get results faster and tell everyone they know about how awesome you and your program is, Erica is your girl! There's no one else out there doing what she does. She is amazing, creative, strategic, insightful, fun, talented and cares about your students getting the results they signed up for just as much as you do. She's super easy to work with, and I'm so glad I chose to work with her at the level that I did because she thought of and took care of all the details. I can't wait to roll out my next-level curriculum, engagement strategy + swag!

Ready to elevate your program experience?

bottom of page