NeuroFLEX Performance
Brand and Logo Design
NeuroFLEX Performance uses cutting edge technology and exercise to assist and heal athletes, body builders, and people with chronic pain. This brand and logo was developed in partnership with Sydney Simpson Digital.
The Moodboard
As a brand new business using cutting edge technology, NeuroFLEX Performance was looking for something cool and innovative. As always, every project starts with a moodboard.
They approved this mood right away, which meant I got to dive right into designing the initial concept.
The Look Book for Concept Approval
The next step in this process is to put together a Look Book so that clients can see what the concept looks like in action. This is a 3-5 page PDF document that has the current concept in a few different forms, the colors, fonts, patterns, and photos. It's not a complete brand yet but it is the beginnings of one. 9 times out of 10, the first concept is approved and I go on to build out the rest of the brand.
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Here's a peek at the approved Look Book concept.
Refining + Building Out the Brand
Up until this point, everything is conceptual. Nothing is set in stone (no matter how attached I might be to a specific concept.) So it's always exciting when a brand comes back with a wholehearted approval.
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They loved this concept so the next step was to begin building out the brand kit. This includes the logo variations in different colors, black, and white (so that you're not limited in how you can use your branding.)
Patterns are one of my favorite ways to round out a brand. They're so versatile and are great for use in marketing materials and social media posts.
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For NeuroFLEX, I wanted to really lean into the "cool and innovative" vibe we were going for.
The Final Brand Kit
After everything is created, it all gets exported into folders organized by the type of asset and uploaded into a shared Google Drive. The NeuroFLEX Performance brand kit has everything they need to be able to implement it well and have FUN with it.
Ready for a rebrand?
And if you're looking for a social media manager that's going to care about you, your business, and your audience just as much as you do, you want Sydney and her team in your corner!